Why Your Small Business Website Should Have a Blog?

Many small business owners think that promoting and branding their business will cost them huge amount. They generally are weak in finances and look for cheaper alternatives that can make a huge impact. Maintaining a good website with a decent blog is one such alternative that helps small business promote their businesses cost-effectively.

Having a blog in your small business website is very important. It has multiple advantages – it helps you gain your readers’ trust, drives more traffic and expands your brand. A blog adds value to your Internet marketing strategy, and it enhances the interaction and engagement with customers. Let us discuss why you should consider having a blog in your website.

A blog is an inexpensive means of communicating with your customers

Blogging is an inexpensive way to brand and promote your business and a great way to communicate and connect with your potential customers. Through the blog, you can send messages to customers, reply to the comments and address their concerns instantly.

It is an inexpensive tool for communicating with customers and a low cost method to get your company’s name out in the World Wide Web and reach a larger set of targeted audience. Literally, maintaining a blog (creating content, publishing and responding to comments) for the full month costs lesser than 1/10 of a 10-second TV ad during prime time.

Better relationship with customers

Publishing educational and informational content relevant to your service/product helps businesses better engage with their customers, drive sales and build customer loyalty.

A blog enables you to interact with your customers regularly. Interaction with customers gives good insights. As you keep posting good content, over time customers are likely to develop trust and you will earn their goodwill. Your blog is likely to become an important source of information for customers. It improves your relationship with your customers.

Customers can express their concern as and when they need

The blog in your website helps customers express their view point on your product/service. They may express their genuine concerns on the blog any time. They can simply write their view point and post it immediately.

Watch out for such comments. Be proactive while replying to the legitimate concerns and posting content. This is likely to make customers loyal to your business. Such loyal customers are likely to yield conversions. It helps in measuring user experience and keeping a track of what users are saying about the business.

Blog helps in better search engine rankings

Blogging regularly helps in improving search engine rankings. Search engines have a positive impression on blogs that are active, accurate and provide authoritative and original content. Search engines look for fresh content and give prominence to websites with such content. Your blog is the best way to provide fresh content. Small business owners need to remember that, to get the most out of their blog, they need to monitor and update their blog regularly.

Better late than never, small business owners should realize the importance of a blog in their website and maintain it properly to attract more traffic and sales to their business. So, in order to be successful, keep blogging regularly.

3 Enlightening Ways to Achieve Authentic Business Success From The Inside Out

Why some entrepreneurs attract business success while others only struggle? This week, I’d like to share with you 3 enlightening ways to achieve authentic business success from the inside out. You will learn 3 simple steps, yet very powerful and effective to attract and achieve as much authentic business success as you desire.

Enlightening Way #1: Be 100% committed to achieving authentic business success on your own terms, no matter what!

The transformational truth is when you are fully committed to being, doing and having all you most want, desire and dream of both professionally and personally you do whatever it takes no matter what. You are SO committed to sharing your passion, living your purpose and creating a thriving business doing what you love that you become unstoppable! And this empowering attitude is what separates those entrepreneurs who are thriving from those who are still surviving.

Here’s how you know if you have this attitude and agree. Answer this question: “Are you interested in building a thriving business doing what you love or are you committed to building a thriving business doing what you love?”

If you’re interested, you’re going to give all the excuses, you’re going to do what’s convenient for you, and you’ll come up with all of the reasons why you can’t or shouldn’t. However, if you’re committed, you’ll do whatever it takes, whatever it’s necessary to achieve authentic business success on your own terms and you’ll not give any excuses, any reasons why you can’t or shouldn’t. And most important, you will adopt a fully-committed-no-matter-what approach.

Why? Because when you’re interested, you do what’s convenient, what’s comfortable, what’s safe for you, but when you’re committed, you take not only small simple steps but also quantum leaps forward in your business and life. You DO whatever it takes no matter what. So be 100% committed to achieving authentic business success on your own terms no matter what and start to share your passion, live your purpose and truly thrive today.

Enlightening Way #2: Think, Believe, Apply the Law of G.A.D.I. and Achieve.

Yes, that’s a very powerful enlightening way and attitude to live by, indeed. Think, believe, apply the Law of G.A.D.I. – Go And Do It! – and Achieve authentic business success on your own terms.

Let me share with you a big learning point about The Law of Attraction, and it’s one of the challenges many entrepreneurs have with the movie The Secret. In The Secret it says, “Think, believe and achieve.”

That’s not totally complete. So let’s complete it fully by taking a step further and going beyond the Law of Attraction. The Law of Attraction does work. However, it absolutely works with another Law called The Law of G.A.D.I. (Go And Do It!), and those two laws together are going to empower you to manifest your desired results and then achieve authentic business success from the inside out and outside in. I created The Law of G.A.D.I. (Go And Do It!) as an enlightening way of applying the Universal principle of taking action! icon smile 3 Enlightening Ways to Achieve Authentic Business Success From The Inside Out

Now, seriously not only think and believe, go and do it; and do the things that are true, genuine and authentic for you when you feel inspired, empowered and enlightened to be doing them in the order that they’re going to easily and quickly help you achieve authentic business success on your own way. Think, Believe, Go And Do It, and Achieve!

Enlightening Way #3: Stand on the Shoulders of Divinely Guided Giants.

Stand on the shoulders of Divinely guided giants. Yes, let this sink into your heart and soul. When you apply what other enlightened entrepreneurs: coaches, authors, speakers, trainers, leaders, and experts have done successfully, you don’t have to reinvent the wheel. You are standing on the shoulders of Divinely guided giants.

Here’s an example of standing on the shoulders of Divinely guided giants. Napoleon Hill, author of Think and Grow Rich, a must-have book by the way, and founder of The Science of Success. Napoleon Hill studied… many hundreds, if not thousands, of successful business people and it was over a period of twenty years worth of studying the biggest, most successful people in the world at that time. He created the Law of Success, a huge book which not only I, but also my clients, students and mentors studied, and I always come back to it to advance my learning, understanding and implementation of Success Secrets, Universal Laws, Spiritual Principles, or whatever you may call it. Each time I do that I feel that I’m standing on the shoulders of Divinely guided giants. And this is just one example.

How could you not apply what’s in there? How could you not take the right enlightening ways, attitudes, behaviours and actions that are there?

You also stand on the shoulders of Divinely guided giants when you work with coaches/mentors and learn from other successful entrepreneurs, spiritual teachers, thought legendaries, luminaries and authorities in your field of study. Why? Because it’s the coaching, mentoring and mastermind experience that keep you strong and keep you moving in the right direction. They all contribute to help you keep harnessing your passion, honing your skills, unique abilities, talents and gifts as well as keep adding enlightening and empowering ways to your thinking, beliefs and behaviours so that you make paradigm shifts and have the prosperity mindset to grow, expand and evolve.

So stand on the shoulders of Divinely guided giants and achieve authentic business success from the inside out faster than you’d ever imagined. Just go and do it!

All these three enlightened ways will get you started in having the positive attitude to become who you dream of being as an inspired leader, an empowered creator and an enlightened entrepreneur so that you can share your passion, live your purpose and truly thrive doing what you love.

Authentic Business Success In Action

Embrace these 3 enlightening ways from now on. And decide to be part of those entrepreneurs who are being authentically successful. Make a commitment and decide to stop surviving and start thriving once and for all. It’s time to take decisive action. Go and do it. This is your time. This is your business. This is your life. Only YOU can do it. Allow your business, impact and income to start to thrive today!

Common Pitfalls to Be Avoided In Small Business Budgeting

For some business owners, budgeting might seem like an overly hectic task. But when the priorities are clearly established and realistic estimate of the whole business is made, there will not be any hidden demons in the whole budgeting process.

Below listed are some of the common pitfalls that are to be avoided in the process:

Under Estimation of Costs:

Any type of businesses has a set of ancillary or supplementary costs that usually do not make it up to the budget and most often go unnoticed. For instance, when software equipment is purchased, we often take into account only the cost of the equipment and tend to avoid the other associated costs like maintenance, installation and training costs. This in turn will lead to under estimation of the cost.

No budgeting:

The major mistake of all budgeting process is going on with the business with no idea of profitability. Checks go out and bills come in. It would become a monotonous process.

Business with no objective:

A concrete business plan is very important before the company incorporation. If there is no proper planning, then the business is more likely to go waste. So goals have to be set with utmost care.

Making the best choice of all expenses:

For a small business, there will be many expenses. One needs to scrutinize all the expenses accordingly and compare the estimates to actual-pay outs. For example, if you have decided to set up a website for your business and the website maintenance costs around $1000 a year. If the similar service is offered by another service provider at $500, time should be taken to scrutinize both individually and decide on the right one that suits the budget.

Cash Flow Monitoring:

For a small business to be successful, the inflow and outflow of the cash has to be monitored. Ignoring the revenues and emphasizing only on the expenses will yield very bad results. In order to avoid to the major disasters, a periodic check on revenue and expenses have to be made and should be recorded.

Focus on most important item:

During budgeting in a small business, equal amount should not be spent on all the items. Instead money should be spent on the profit driving item.

Flexible Approach:

A good business is the one that is more flexible. Sometimes the small business will not yield the expected revenue. During that times the business should be flexible so as to trim down the expenses and bring the budget under control.

Budget: Limiting exercise not limit:

It is well and good to stick to the budget. But it should not be seen as a hindrance to spending. For example, an unplanned trip to a trade conference can be seen as a big expense in budget. But through the trip if you can get precious contacts by which you can expand your business it should rather be seen as a valuable investment than just spending money.